At the World Hospitality Alliance, we’re thrilled to highlight the standout moments from ITB Berlin 2025, which our colleagues Carina Stegmayer, Markus Mueller, and Christian Badenhop attended. This event truly captured the essence of our global industry and provided invaluable insights into emerging trends and opportunities.
• 5,800 exhibitors from 170 countries
• 100,000 attendees, with 87% international participation
• 17 theme tracks covering key industry topics
• 200 prominent speakers sharing cutting-edge insights
• Over 400 sessions at the ITB Berlin Convention
• 80,000+ business contacts facilitated
• 4 days of intensive networking and exhibitions
• 1,300 senior buyers in attendance
• 39 ministers from 34 countries present
• Preparing for the 60th anniversary in 2026
• Strong focus on sustainability and eco-friendly practices
This event underscores the hospitality industry’s commitment to innovation, global collaboration, and sustainable growth. The World Hospitality Alliance continues to champion these transformative conversations.
ABOUT US
World Hospitality Alliance is guided by experts in global sales and technology, providing exceptional services for hotels and travel companies through our country-based brands across Europe, including Spain, Italy, France, Germany, Switzerland, BeNeLux, and the UK; as well as the GCC and Middle East, Latin America, and Australasia.
We empower hotels and tourism organizations to optimize their sales and market share growth by utilizing innovative and customized strategies. Our comprehensive offerings range from sales and marketing representation to hyper-personalized room booking platform solutions and effective social media management.