Revolutionize the booking experience | Part #1

How to create value rather than reducing prices during the post pandemic?

We all know the temptation to drop rates in order to push business!

When it comes to how to increase value, usually hotels are adding additional services, upgrades or something in that direction to the guests’ stay experiences.

Those offers are often missing the mark besides that there has to be some marketing investment or effort in order to promote them in the first place.

Ale Crotti and I are exploring in an interview how the IKEA effect and gamification can help hotel operators to stand out at the point of purchase!

Share this post


© Copyright 2020 World Hospitality Alliance